date. November 2016
Trimoda, a fashion marketplace asked for a total brand revamp, a full package with creative concept, brand intelligence, visual identity, UX and communication plan.
Me and my team at Springpoint, a creative hub connecting people with meaningful projects, proposed that Trimoda reinvented itself as Atacado - a new ecosystem in which the marketplace is the means, not the end. The main target is women with informal background, which are just beginning to understand digital and social media in order to thrive their own business.
Guided by the creative concept "It's not economy, it's business class", I participated through the whole ideation, research and creative process. My main role was delivering a communication plan. The new website premiere in November, 2016.