title. How does the Brazilian micro-entrepreneur uses communication?

date. October 2016

company. Santo Caos

client. Facebook

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ENGAGING MICRO-COMPANIES WITH THE FACEBOOK AS A BUSINESS PLATFORM.

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Facebook is widely used by large companies, especially in brand building. But how is this relationship with small businesses? Santo Caos went to the streets of  7 capitals in all regions of Brazil, to identify the various behavioral profiles of micro-entrepreneurs and how do engagement works alongside communication.

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I was responsible for conducting several ethnographic and in-depth interviews and mapping all the insights.