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title. How does the Brazilian micro-entrepreneur uses communication?
date. October 2016
company. Santo Caos
client. Facebook
ENGAGING MICRO-COMPANIES WITH THE FACEBOOK AS A BUSINESS PLATFORM.
Facebook is widely used by large companies, especially in brand building. But how is this relationship with small businesses? Santo Caos went to the streets of 7 capitals in all regions of Brazil, to identify the various behavioral profiles of micro-entrepreneurs and how do engagement works alongside communication.
I was responsible for conducting several ethnographic and in-depth interviews and mapping all the insights.
![](https://static.wixstatic.com/media/519778_0ec2a91b430643a0b39d1e1068c8767d~mv2.jpg/v1/fill/w_750,h_338,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/519778_0ec2a91b430643a0b39d1e1068c8767d~mv2.jpg)
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