release date. December 2017
client. Conspiração Filmes
Hysteria is a multimedia content platform created, dreamed and produced by women.
Conspiração Filmes' curatorial and production center is formed by a network of producers, directors, screenwriters and creatives. Hysteria has the objective of creating an ecosystem to support projects conceived and realized by women, not necessarily on "supposedly" feminine subjects.
Alongside Julia Ponteli, I was responsible for the trends and ethnographic research which gave basis for the whole strategy, and transformed its insight in brand and content guidelines which led to the creation of the platform.
Within weeks since its creation, Hysteria already has received wide attention from Brazilian mainstream media, acquired thousand of videoviews and social media followers.