Olá :)
You may call me Bya (pronounced Bea), and I am a PhD Candidate at Cornell University. I have more than a decade of experience helping private and public organizations understand technology, digital culture, and emerging trends through research, education, and strategy. I graduated with a Specialization in Consumer & Material Culture: Semiopsychanalitic Perspectives and a BA in Social Communications with an emphasis in Advertising from the University of São Paulo.
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I am a Brazilian qualitative researcher interested in technology and gender, focusing on creating worker and creator-led collaborative paths against harassment and labor inequality mediated by digital platforms and artificial intelligence, as well as investigating decolonial design fiction. I draw on intersectional feminisms, anti-colonial perspectives, and Latin American militant research lenses. My academic background is rooted in a multidisciplinary approach, utilizing theoretical frameworks from Communication, Science and Technology Studies, and Gender Studies.
Additionally, I explore intersections between scientific inquiry through collaborative media-making, documentary filming, and speculative design experiences.I have worked for companies such as Airbnb and delivered work for others such as Santander, Banco Central do Brasil, Colgate, SWIFT, Facebook, McDonald's, GIZ, Armasuisse, World Government Summit, and the UN. I have lived and worked in Brazil, the US, Canada, and Holland. I am an experienced freelancer, working easily with a team or by myself, and I am used to handling multiple projects simultaneously.
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​​​​MEDIA MENTIONS
11/2023 Pink Tax: Products are more expensive for women (FeComercioSP)​
06/2023 The Metaverse Flop (Superinteressante)
11/2022 Student Spotlight: Beatrys Rodrigues (Cornell Graduate School)
09/2020 How ABBA's hologram tour could become a post-pandemic trend (CNN Brazil).
09/2020 Possible Futures, Debate, Canal Futura (Futura Channel).
04/2020 Xenofeminism intends to end the notion of gender through technology (Uol Tab
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PODCASTS PARTICIPATION
01/2021 Utopias x Distopias. 3 Episodes. Future Hacker.
11/ 2020 Futurology & Speculative Design. With Renan Lessa. Sem Receita.
12/2019 Beatrys Rodrigues, about technology and diversity. Sobre Grandes Conversas